We segment your customers based on their ability to be delighted.

We also find out who your ideal customer is, and who isn’t. Take this for example:

You have a customer who appears to be loyal, but she exclusively uses coupons from the multitude of emails you send her on a weekly basis. Is she loyal, or just burned out?

A customer like this will move on if given a better offer by another company.

Why not find customers who are lured by your company without excessive discount use?

We can segment your customer by active, large spenders, and not active, although this is not an exclusive list, to help you answer these questions:

  • What are you doing right now with your active spenders?
  • What will make your active customers spend more?
  • Why are they clicking emails and other marketing materials?
  • Why did the non-active customers sign up for promotions?

What do you get?

A team dedicated to working with you connect with your customers with data with a splash of human emotions there too.

When you know what delights your customers, each team’s energy is focused.

Discovery of what really matters and team collaboration is the key to success.