About Us

MakeBuzz in 2018. Our Mission and Vision:

We pursue a core belief that organizations must balance customer equity with customer delight. The result is profound changes to organizational health and ability to grow. You can achieve an ethical balance by understanding people at a deep level. Many positive results come when the customer and organization have a balanced relationship. We build technology and consultative services to help organizations realize this possibility.

Over the course of 23 years, we have helped build 7 businesses and helped many organizations grow beyond expectations. Our work is a journey, one that parallels the growth of the internet itself. It starts with marketing automation and getting major brands online and brings us to today – solving complex security, marketing automation and sales intelligence technologies for organizations around the world. We get things done by converting complex theories into practical answers for people and technology.

The modern organization
Organizational theory
Marketing automation
Sales intelligence
Brand equity

Our core belief has always been, a business and its customers should be delighted, happy. Balance means certainty and the chance to be predictable. As Gary Kelly, CEO of Southwest says “all roads lead nowhere if you don’t know where you are going”. We have made it a religion to combine predictions of the future with data from the past. Not just a bunch of words, but a combination of business practices converted into technologies. We learned from the masters such as David Oreck, who utilized the Sarnoff concepts, as well as Clayton Christensen of Harvard. Their theories and practice are part of our technology. Over 100 years of work are now built into our software. They were influenced by the greats and broke the old methods of their day to create something new. We learned from them and make things faster, cheaper and more accessible.

Along our journey, we helped transform Performics from a 3rd place affiliate marketing technology into the world’s largest search engine marketing company. It became such because we utilized the Sarnoff concepts and scaled search beyond expectations. Brands embraced it and we grew a company worthy of sale to Google itself.

We got 350+ brands online, worldwide, even before the platforms were ready. We showed the way. We pushed the limits of what digital was designed for. Built as a direct response medium, digital was and still is limited in driving the complete customer journey. We challenged that, broke it to create hundreds of millions in value. We helped eCommerce establish itself and once drove 3% of all eCommerce transactions at Performics. But we did not sit still.

We helped Vodafone develop digital best practices in 18 counties. This touched the majority of their 350 million customers. By 2012, we changed how they measured digital, built global dashboards, goals, means and methods, which drove acquisition beyond expectations.

Not content to remain a digital marketing practice, we saw the problems and limitations of digital marketing and moved onto sales intelligence automation and digital transformation.

We helped convert several brands from siloed digital practices to integrated organizations. By understanding the impact of all media to eCommerce, store and call center, we found a way to ‘right size’ the complete customer journey. By 2013, we presented our findings on Google’s main stage in Mountain View and several other venues worldwide.

We helped transform a media services firm from a single point offering to a significant technology and organization. Revenue grew from 80 to over 450 million. We helped design and build the organization itself, hiring the Executive team, building best practices in the areas of sales, marketing, technology, product and operations.

In 2015, we applied our advanced CRM technology at several organizations, discovering something media could never solve - why people buy and what delights customers. By segmenting people based on desire and want, we found a way to bypass media and disrupt ourselves again, for the sake of driving hyper growth capabilities for our clients.

Today, our focus on conversion rates and CRM, combined with marketing automation and sales intelligence is at the heart of makebuzz.com. We found a way to combine the best practices of a significant organizations and great leadership with advanced ways to understand your customers and how your organization travels the road to the future, anywhere in the world.

Our journey is not complete, but we do know where we are going.

In my career, I have seen moments of pure happiness between the organization and its customers. Those are the times when people talk about what you sell, willingly, without incentive, without fear. The organization roars. It’s noise-filled, crowded. Stand up meetings, motion, loud. Growth and profits come. The best of those times come with clear predictability. You know where you all be in a month, a year and beyond. Confidence and certainty abound. The organization is not ripping people off, but found a way to balance.

Is this random? Never. But it is often not quantified and as things change, organizations that don’t adjust to competitors and customers needs find themselves flat, lost.

My goal has been to find a way to systematically design for balanced happiness. When customer delight KPIs are balanced with customer equity, life is good.

We can help you find happiness within your organization and with your customers. Take the next step, contact us today.