Covering the Right Bases in Your Attribution Framework
By Christopher Skinner on February 15, 2012
Media
Videos
An Intro to MakeBuzz
How has the Internet changed how your business values marketing and sales efforts? How can you attribute sales to the right sources in this changing environment? See an introduction to our solution.
The New Customer Journey
Your customers now spend as much time online with your brand as they do offline, so how can you tell where your sales are coming from? Learn how you can respond to the new Customer Journey.
Balanced Media for Overall Sales
You can’t truly balance media without talking about your sales processes, and cross-channel sales results. See how we're looking at online and offline media and sales for total business growth.
Handling Data
We're sampling data from across the business to map out and optimize the Customer Journey. There's no complex installation, and results are seen quickly. Watch to find out more.
Allocation & Attribution
How do you assign credit for your online and offline sales? Does your attribution model account for cross-channel influence? See how we're simplifying the process.
