January 20th, 2012 from AdAge
Scott Thompson, Yahoo’s new chief executive is charged with the task of making the Yahoo! brand more relevant and useful to users. AdAge writer Raj claims:
“Yahoo! gives you lots of options on the landing page and then says, "Have at it." That's too complicated to become part of my daily routine. I don't want to work harder, I want to work smarter.”
As customer behaviors online evolve, there is an increasing need for sites like Yahoo! and AOL to innovate and provide value to customers:
http://adage.com/article/digitalnext/yahoo-a-brand-ritual/232204/