January 19th, 2012 from Forbes
Forbes article raises a good question:
“In an era where some may proclaim that TV is dead, how does this example of super premium TV advertising command such a high price tag?”
While online media may be able to propel customers towards purchase, companies need to consider the entire customer journey. For more on the subject, visit our Customer Journey Approach page.
http://www.forbes.com/sites/keithlevy/2012/01/19/despite-super-price-tag-super-bowl-xlvi-advertising-time-still-super-valuable/