February 06th, 2012 from AdAge
AdAge reports on how digital advertising can be leveraged by political candidates to target voters in the digital space:
“For starters, voters in swing states should prepare to be inundated -- not only by the expected phone bank calls, robocalls, mailers and TV ads, but also by an onslaught of online ads from every digital corner (search, display, email, pre-roll).”
http://adage.com/article/digitalnext/2012-presidential-race-defined-data/232487/