Media
Industry News
Jan25
It’s All About what you know
January 25th, 2012 from AdWeek
Subway, Amazon, and The History Channel top the list of brands with the most positive buzz according to YouGov’s BrandIndex. Based on consumer surveys, brand preference is shown to vary based on demographic segment such as “Parents” or “Independents”.
Would knowing this information affect your marketing mix for particular customer segments?
(Source: http://www.adweek.com/news/advertising-branding/data-points-sandwich-hero-137637)