Each State has a variety of personality types.

Some States have more types than others. If you look at the distribution of types of personality by State you have to wonder how this translates to your business? Do you have this same diversity by State? It turns out, likely not.

We have seen many examples where distribution of personality types by State is highly influenced by the brand’s personality and limited to the products they sell.

We have found that few brands have more than 3 or 4 ‘profitable’ personalities when you look at the means they acquire them today.

So if your best, most profitable customers are only ESTJs, how do you change your marketing… or do you?