Who are we?

Our History

Throughout our 18-year history, we’ve always been able to predict the next big step. We don’t like to sit back. Instead we’ve been forging ahead to anticipate and solve new issues that emerge from the complexity the Internet introduces. It is a strategy that has served us well.

But we didn’t get here on our own. Our clients have been instrumental in shaping MakeBuzz. We’ve worked with a lot of major players, including over 250 leading retailers, and 13 of the top 100 most trafficked websites.

Some exciting highlights include helping build Hotwire.com, eSurance.com, and Performics. Performics later sold to Google as part of the 3.1 billion DoubleClick purchase.

From an early background in digital media management, to our current Customer Engagement Optimization platform, we’re always innovating. In a way, that's our one constant.


Christopher Skinner
MakeBuzz Founder

Over the past 18 years, I’ve helped build hyper-growth organizations through the use of disruptive technology. My interest has always been to understand how technology fits into our existing business models, and how it forges ahead to define new ones.

At the heart of any business is the customer and how you interact with them. For me, this means leveraging customer insight in a new way, using it to enhance how you engage through your product, on your site and with creative, in an ongoing way.

I’ve patented several technologies fundamental to online media management, and I think this background in media has given me insight into how consumers behave. But the digital media environment has a lot of issues that we need to focus on alternative means of improving conversion that aren’t just media-driven.

Looking ahead, I see a great need for change - we must revise our strategies, how we personalize our communications, and structure organizational roles to respond to how brand relationships have shifted.

I’m excited to be a part of that change, and work to lead the way forward.

Who are your customers and what do they care about?

Find out now