Unlock the personality of your CRM.

Fast & powerful insight into WHO shops your brand and WHY.

Get startedSign up now for a free 30-day trial

Personality Analytics

What if you could enhance your customer data to make it immediately useful across multiple applications,
from Marketing and Sales, to Product Development and UI/UX?


Different personalities respond to different tactics. Easily tailor communication style and content to connect with the target audience


Are your customers analytical or emotional? Build high impact visuals and messaging that speak to what matters to them


Some people value simplicity, others like the bells and whistles. Create products and experiences that capture loyalty and become part of your customers’ lives


There’s a reason your brand attracts the people it does. Model prospective audiences after your most profitable customers to keep growing

How it works

We leverage our database of profiles for more than 200 Million people and our proprietary computational linguistics platform to provide you with quick and actionable insight - at scale.

No time-consuming interviews or surveys needed. Using just the names and addresses of your customers, we can provide rich demographic, behavioral and personality profiles and trends for use across your business.

See plans

What we do

Our latest software profiles customers according to the most well-known personality and behavioral models, including Myers-Briggs types (MBTI), DISC Behavioral types and Big 5 personalities, to understand who they are, what motivates them, and find others like them.

Our dashboards integrate your business data - including transaction data and customer value - to identify buyer trends as changes are made to the product, website, marketing or sales strategy. Rather than a one-time study, you get ongoing insight to help you make timely decisions.

Our platform

Who are your customers and what do they care about?

Find out now